National Compensation Survey - Wages

Occupational Classification System Manual

Major Occupational Groups: A | B | C | D | E | F | G | H | K
About the Occupational Classification System Manual
MOG B Executive, Administrative, And Managerial Occupations
B013 MANAGERS, MARKETING, ADVERTISING AND PUBLIC RELATIONS
Marketing Manager—-Formulate marketing policies and direct sales activities of organizations. Direct staffing, training and performance evaluations to develop and control sales programs. May recommend or approve budgets, expenditures, and appropriations for research and development work.

Advertising Managers—-Plan and execute advertising policies of organization. Confer with department heads to discuss possible new accounts and to outline new policies or sales promotion campaigns. Negotiate advertising contracts.

Public Relations Managers—-Plan and conduct public relations program designed to create and maintain favorable public image. Plan and direct development and communication of information designed to keep public informed of employer's programs, accomplishments or point of view.

Last modified: October 16, 2001