Exclude Market Research Analysts (Al66) and Public Relations Specialists (Al97).
Plan or assist in planning and coordinating advertisement programs and activities to promote the sale of a company's product(s). Consult with company officials, sales departments, and advertising agencies to develop promotional plans. May write advertising copy, do layout work, determine media to be used, establish budget, prepare sales kits, set up displays, and write sales outlines for use by staff.
Last modified: October 16, 2001
U.S. Bureau of Labor Statistics
