Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Employment estimate and mean wage estimates for this occupation:
| Employment (1) | Employment RSE (3) |
Mean hourly wage |
Mean annual wage (2) |
Wage RSE (3) |
|---|---|---|---|---|
| 32,240 | 2.2 % | $47.46 | $98,720 | 1.2 % |
Percentile wage estimates for this occupation:
| Percentile | 10% | 25% | 50% (Median) |
75% | 90% |
|---|---|---|---|---|---|
| Hourly Wage | $19.94 | $27.32 | $40.33 | $58.93 | (5) |
| Annual Wage (2) | $41,480 | $56,820 | $83,890 | $122,570 | (5) |
Industries with the highest published employment and wages for this occupation are provided. For a list of all industries with employment in this occupation, see the Create Customized Tables function.
Industries with the highest levels of employment in this occupation:
| Industry | Employment (1) | Percent of industry employment | Hourly mean wage | Annual mean wage (2) |
|---|---|---|---|---|
| Advertising, Public Relations, and Related Services | 8,570 | 2.10 | $58.44 | $121,560 |
| Management of Companies and Enterprises | 3,100 | 0.16 | $49.74 | $103,460 |
| Newspaper, Periodical, Book, and Directory Publishers | 2,060 | 0.41 | $44.77 | $93,120 |
| Radio and Television Broadcasting | 1,250 | 0.59 | $44.48 | $92,510 |
| Business, Professional, Labor, Political, and Similar Organizations | 1,120 | 0.26 | $47.93 | $99,680 |
Industries with the highest concentration of employment in this occupation:
| Industry | Employment (1) | Percent of industry employment | Hourly mean wage | Annual mean wage (2) |
|---|---|---|---|---|
| Advertising, Public Relations, and Related Services | 8,570 | 2.10 | $58.44 | $121,560 |
| Radio and Television Broadcasting | 1,250 | 0.59 | $44.48 | $92,510 |
| Newspaper, Periodical, Book, and Directory Publishers | 2,060 | 0.41 | $44.77 | $93,120 |
| Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers | 470 | 0.29 | $39.84 | $82,870 |
| Business, Professional, Labor, Political, and Similar Organizations | 1,120 | 0.26 | $47.93 | $99,680 |
Top paying industries for this occupation:
| Industry | Employment (1) | Percent of industry employment | Hourly mean wage | Annual mean wage (2) |
|---|---|---|---|---|
| Electrical and Electronic Goods Merchant Wholesalers | 40 | 0.01 | $67.65 | $140,710 |
| Computer Systems Design and Related Services | 290 | 0.02 | $63.75 | $132,590 |
| Securities and Commodity Contracts Intermediation and Brokerage | 90 | 0.02 | $61.50 | $127,920 |
| Other Information Services | 170 | 0.12 | $60.68 | $126,200 |
| Advertising, Public Relations, and Related Services | 8,570 | 2.10 | $58.44 | $121,560 |
States and areas with the highest published employment, location quotients, and wages for this occupation are provided. For a list of all areas with employment in this occupation, see the Create Customized Tables function.
States with the highest employment level in this occupation:
| State | Employment (1) | Employment per thousand jobs | Location quotient (9) | Hourly mean wage | Annual mean wage (2) |
|---|---|---|---|---|---|
| New York | 5,210 | 0.62 | 2.46 | $68.43 | $142,330 |
| California | 4,120 | 0.30 | 1.16 | $50.03 | $104,060 |
| Illinois | 3,010 | 0.54 | 2.15 | $35.60 | $74,050 |
| Texas | 2,470 | 0.25 | 0.97 | $38.31 | $79,690 |
| Florida | 1,060 | 0.15 | 0.59 | $48.64 | $101,160 |

States with the highest concentration of jobs and location quotients in this occupation:
| State | Employment (1) | Employment per thousand jobs | Location quotient (9) | Hourly mean wage | Annual mean wage (2) |
|---|---|---|---|---|---|
| District of Columbia | 440 | 0.69 | 2.70 | $48.26 | $100,390 |
| New York | 5,210 | 0.62 | 2.46 | $68.43 | $142,330 |
| Illinois | 3,010 | 0.54 | 2.15 | $35.60 | $74,050 |
| Nevada | 490 | 0.44 | 1.72 | $36.85 | $76,640 |
| Connecticut | 550 | 0.35 | 1.36 | $40.35 | $83,930 |

Top paying States for this occupation:
| State | Employment (1) | Employment per thousand jobs | Location quotient (9) | Hourly mean wage | Annual mean wage (2) |
|---|---|---|---|---|---|
| New York | 5,210 | 0.62 | 2.46 | $68.43 | $142,330 |
| New Jersey | 750 | 0.20 | 0.79 | $60.54 | $125,920 |
| Massachusetts | 840 | 0.27 | 1.06 | $56.22 | $116,940 |
| Michigan | 790 | 0.21 | 0.83 | $53.42 | $111,120 |
| Minnesota | 420 | 0.16 | 0.64 | $52.85 | $109,930 |
Metropolitan areas with the highest employment level in this occupation:
| Metropolitan area | Employment (1) | Employment per thousand jobs | Location quotient (9) | Hourly mean wage | Annual mean wage (2) |
|---|---|---|---|---|---|
| New York-White Plains-Wayne, NY-NJ Metropolitan Division | 4,630 | 0.93 | 3.66 | $71.13 | $147,950 |
| Chicago-Naperville-Joliet, IL Metropolitan Division | 2,500 | 0.71 | 2.78 | $35.83 | $74,530 |
| Los Angeles-Long Beach-Glendale, CA Metropolitan Division | 1,430 | 0.37 | 1.47 | $49.98 | $103,950 |
| Atlanta-Sandy Springs-Marietta, GA | 820 | 0.37 | 1.46 | $56.74 | $118,010 |
| Dallas-Plano-Irving, TX Metropolitan Division | 740 | 0.37 | 1.46 | $43.67 | $90,840 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV Metropolitan Division | 730 | 0.32 | 1.25 | $46.23 | $96,160 |
| Boston-Cambridge-Quincy, MA NECTA Division | 640 | 0.39 | 1.53 | $58.68 | $122,050 |
| San Francisco-San Mateo-Redwood City, CA Metropolitan Division | 620 | 0.66 | 2.58 | $66.83 | $139,010 |
| Houston-Sugar Land-Baytown, TX | 540 | 0.22 | 0.86 | $39.32 | $81,780 |
| Santa Ana-Anaheim-Irvine, CA Metropolitan Division | 490 | 0.36 | 1.40 | $46.89 | $97,520 |

Metropolitan areas with the highest concentration of jobs and location quotients in this occupation:
| Metropolitan area | Employment (1) | Employment per thousand jobs | Location quotient (9) | Hourly mean wage | Annual mean wage (2) |
|---|---|---|---|---|---|
| New York-White Plains-Wayne, NY-NJ Metropolitan Division | 4,630 | 0.93 | 3.66 | $71.13 | $147,950 |
| Chicago-Naperville-Joliet, IL Metropolitan Division | 2,500 | 0.71 | 2.78 | $35.83 | $74,530 |
| San Francisco-San Mateo-Redwood City, CA Metropolitan Division | 620 | 0.66 | 2.58 | $66.83 | $139,010 |
| Charleston, WV | 90 | 0.63 | 2.48 | $28.48 | $59,230 |
| Lake County-Kenosha County, IL-WI Metropolitan Division | 210 | 0.56 | 2.22 | $33.68 | $70,060 |
| Jackson, MS | 130 | 0.54 | 2.11 | $31.50 | $65,530 |
| Bridgeport-Stamford-Norwalk, CT | 220 | 0.53 | 2.11 | $47.10 | $97,970 |
| Las Vegas-Paradise, NV | 390 | 0.48 | 1.90 | $37.83 | $78,690 |
| Manchester, NH | 40 | 0.46 | 1.79 | $30.36 | $63,150 |
| Austin-Round Rock, TX | 340 | 0.45 | 1.78 | $35.51 | $73,860 |

Top paying metropolitan areas for this occupation:
| Metropolitan area | Employment (1) | Employment per thousand jobs | Location quotient (9) | Hourly mean wage | Annual mean wage (2) |
|---|---|---|---|---|---|
| New York-White Plains-Wayne, NY-NJ Metropolitan Division | 4,630 | 0.93 | 3.66 | $71.13 | $147,950 |
| Newark-Union, NJ-PA Metropolitan Division | 230 | 0.24 | 0.93 | $68.67 | $142,840 |
| San Francisco-San Mateo-Redwood City, CA Metropolitan Division | 620 | 0.66 | 2.58 | $66.83 | $139,010 |
| Boston-Cambridge-Quincy, MA NECTA Division | 640 | 0.39 | 1.53 | $58.68 | $122,050 |
| Ann Arbor, MI | 30 | 0.16 | 0.64 | $58.65 | $121,990 |
| Camden, NJ Metropolitan Division | 60 | 0.12 | 0.49 | $57.92 | $120,470 |
| Buffalo-Niagara Falls, NY | 70 | 0.13 | 0.51 | $57.47 | $119,540 |
| Atlanta-Sandy Springs-Marietta, GA | 820 | 0.37 | 1.46 | $56.74 | $118,010 |
| Colorado Springs, CO | 30 | 0.14 | 0.54 | $54.35 | $113,040 |
| San Jose-Sunnyvale-Santa Clara, CA | 200 | 0.23 | 0.91 | $54.33 | $113,010 |
Nonmetropolitan areas with the highest employment in this occupation:
| Nonmetropolitan area | Employment (1) | Employment per thousand jobs | Location quotient (9) | Hourly mean wage | Annual mean wage (2) |
|---|---|---|---|---|---|
| Low Country South Carolina nonmetropolitan area | 60 | 0.56 | 2.20 | $26.57 | $55,260 |
| Southwest Maine nonmetropolitan area | 50 | 0.29 | 1.13 | $28.26 | $58,780 |
| Kansas nonmetropolitan area | 50 | 0.13 | 0.51 | $31.97 | $66,510 |
| Eastern Tennessee nonmetropolitan area | 50 | 0.35 | 1.36 | $22.42 | $46,630 |
| Eastern Texas nonmetropolitan area | 40 | 0.15 | 0.58 | $20.38 | $42,390 |
Nonmetropolitan areas with the highest concentration of jobs and location quotients in this occupation:
| Nonmetropolitan area | Employment (1) | Employment per thousand jobs | Location quotient (9) | Hourly mean wage | Annual mean wage (2) |
|---|---|---|---|---|---|
| Low Country South Carolina nonmetropolitan area | 60 | 0.56 | 2.20 | $26.57 | $55,260 |
| Eastern Tennessee nonmetropolitan area | 50 | 0.35 | 1.36 | $22.42 | $46,630 |
| Southwest Maine nonmetropolitan area | 50 | 0.29 | 1.13 | $28.26 | $58,780 |
| East Central Pennsylvania nonmetropolitan area | 40 | 0.17 | 0.66 | $28.07 | $58,390 |
| Northeast Indiana nonmetropolitan area | 30 | 0.17 | 0.66 | $43.19 | $89,840 |
Top paying nonmetropolitan areas for this occupation:
| Nonmetropolitan area | Employment (1) | Employment per thousand jobs | Location quotient (9) | Hourly mean wage | Annual mean wage (2) |
|---|---|---|---|---|---|
| Northeast Indiana nonmetropolitan area | 30 | 0.17 | 0.66 | $43.19 | $89,840 |
| South Central Wisconsin nonmetropolitan area | (8) | (8) | (8) | $38.28 | $79,620 |
| Kansas nonmetropolitan area | 50 | 0.13 | 0.51 | $31.97 | $66,510 |
| Southwest Maine nonmetropolitan area | 50 | 0.29 | 1.13 | $28.26 | $58,780 |
| East Central Pennsylvania nonmetropolitan area | 40 | 0.17 | 0.66 | $28.07 | $58,390 |
These estimates are calculated with data collected from employers in all industry sectors, all metropolitan and nonmetropolitan areas, and all states and the District of Columbia. The top employment and wage figures are provided above. The complete list is available in the downloadable XLS files.
The percentile wage estimate is the value of a wage below which a certain percent of workers fall. The median wage is the 50th percentile wage estimate--50 percent of workers earn less than the median and 50 percent of workers earn more than the median. More about percentile wages.
(1) Estimates for detailed occupations do not sum to the totals because the totals include occupations not shown separately. Estimates do not include self-employed workers.
(2) Annual wages have been calculated by multiplying the hourly mean wage by a "year-round, full-time" hours figure of 2,080 hours; for those occupations where there is not an hourly mean wage published, the annual wage has been directly calculated from the reported survey data.
(3) The relative standard error (RSE) is a measure of the reliability of a survey statistic. The smaller the relative standard error, the more precise the estimate.
(5) This wage is equal to or greater than $80.00 per hour or $166,400 per year.
(8) Estimate not released.
(9) The location quotient is the ratio of the area concentration of occupational employment to the national average concentration. A location quotient greater than one indicates the occupation has a higher share of employment than average, and a location quotient less than one indicates the occupation is less prevalent in the area than average.
Other OES estimates and related information:
May 2010 National Occupational Employment and Wage Estimates
May 2010 State Occupational Employment and Wage Estimates
May 2010 Metropolitan and Nonmetropolitan Area Occupational Employment and Wage Estimates
May 2010 National Industry-Specific Occupational Employment and Wage Estimates
List of Occupations in SOC Code Number Order
List of Occupations in Alphabetical Order
Download May 2010 Occupational Employment and Wage Estimates in Zipped XLS files
Last Modified Date: May 17, 2011