Occupational Employment Statistics

Occupational Employment and Wages, May 2012

41-9011 Demonstrators and Product Promoters

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.


National estimates for this occupation
Industry profile for this occupation
Geographic profile for this occupation

National estimates for this occupation: Top

Employment estimate and mean wage estimates for this occupation:

Employment (1) Employment
RSE (3)
Mean hourly
wage
Mean annual
wage (2)
Wage RSE (3)
73,170 3.5 % $13.55 $28,180 1.1 %

Percentile wage estimates for this occupation:

Percentile 10% 25% 50%
(Median)
75% 90%
Hourly Wage $8.82 $9.96 $11.47 $15.49 $20.89
Annual Wage (2) $18,350 $20,710 $23,860 $32,220 $43,450


Industry profile for this occupation: Top

Industries with the highest published employment and wages for this occupation are provided. For a list of all industries with employment in this occupation, see the Create Customized Tables function.

Industries with the highest levels of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Advertising, Public Relations, and Related Services 23,450 5.44 $12.53 $26,050
Employment Services 8,380 0.27 $15.28 $31,780
Wholesale Electronic Markets and Agents and Brokers 5,710 0.67 $12.11 $25,180
Beverage Manufacturing 5,240 2.98 $13.80 $28,710
Grocery and Related Product Merchant Wholesalers 4,310 0.60 $14.11 $29,340

Industries with the highest concentration of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Advertising, Public Relations, and Related Services 23,450 5.44 $12.53 $26,050
Beverage Manufacturing 5,240 2.98 $13.80 $28,710
Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers 1,520 0.89 $16.81 $34,960
Wholesale Electronic Markets and Agents and Brokers 5,710 0.67 $12.11 $25,180
Grocery and Related Product Merchant Wholesalers 4,310 0.60 $14.11 $29,340

Top paying industries for this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Newspaper, Periodical, Book, and Directory Publishers 40 0.01 $27.69 $57,590
Computer Systems Design and Related Services 110 0.01 $24.63 $51,220
Other Miscellaneous Manufacturing 40 0.02 $23.85 $49,600
Investigation and Security Services 80 0.01 $23.25 $48,370
Machinery, Equipment, and Supplies Merchant Wholesalers 80 0.01 $22.67 $47,160


Geographic profile for this occupation: Top

States and areas with the highest published employment, location quotients, and wages for this occupation are provided. For a list of all areas with employment in this occupation, see the Create Customized Tables function.





States with the highest employment level in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
California 16,500 1.15 2.05 $13.98 $29,070
Texas 5,100 0.48 0.86 $13.14 $27,340
Florida 3,640 0.50 0.89 $14.67 $30,510
Ohio 3,580 0.71 1.26 $13.60 $28,290
New York 3,100 0.36 0.65 $15.85 $32,960




States with the highest concentration of jobs and location quotients in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
California 16,500 1.15 2.05 $13.98 $29,070
Hawaii 590 1.01 1.79 $12.08 $25,120
Arizona 2,240 0.93 1.65 $12.98 $26,990
Oregon 1,480 0.92 1.64 $11.80 $24,540
Idaho 480 0.81 1.44 $10.87 $22,610




Top paying States for this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
South Carolina 730 0.41 0.73 $20.47 $42,580
Maryland 1,080 0.43 0.77 $18.99 $39,500
Connecticut 830 0.51 0.91 $17.21 $35,790
Louisiana 290 0.15 0.27 $17.14 $35,660
District of Columbia (8) (8) (8) $16.84 $35,030





Metropolitan areas with the highest employment level in this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Los Angeles-Long Beach-Glendale, CA Metropolitan Division 3,110 0.80 1.43 $14.15 $29,430
Dallas-Plano-Irving, TX Metropolitan Division 3,020 1.44 2.56 $12.61 $26,220
Cincinnati-Middletown, OH-KY-IN 2,540 2.59 4.62 $12.81 $26,640
Phoenix-Mesa-Glendale, AZ 1,940 1.12 2.00 $13.10 $27,250
New York-White Plains-Wayne, NY-NJ Metropolitan Division 1,850 0.36 0.64 $18.44 $38,350
Santa Ana-Anaheim-Irvine, CA Metropolitan Division 1,820 1.29 2.29 $13.54 $28,160
San Diego-Carlsbad-San Marcos, CA 1,470 1.16 2.07 $16.09 $33,470
Grand Rapids-Wyoming, MI 1,340 3.47 6.18 $10.16 $21,130
Washington-Arlington-Alexandria, DC-VA-MD-WV Metropolitan Division 1,280 0.55 0.97 $12.55 $26,100
Houston-Sugar Land-Baytown, TX 1,080 0.41 0.73 $13.74 $28,590




Metropolitan areas with the highest concentration of jobs and location quotients in this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Napa, CA 680 10.82 19.26 $14.92 $31,020
Grand Rapids-Wyoming, MI 1,340 3.47 6.18 $10.16 $21,130
San Luis Obispo-Paso Robles, CA 300 3.00 5.34 $14.96 $31,110
Cincinnati-Middletown, OH-KY-IN 2,540 2.59 4.62 $12.81 $26,640
Bellingham, WA 180 2.34 4.17 $10.85 $22,570
Coeur d'Alene, ID 110 2.16 3.85 $10.62 $22,080
Myrtle Beach-North Myrtle Beach-Conway, SC 190 1.76 3.14 $33.35 $69,360
Fresno, CA 550 1.73 3.09 $12.68 $26,380
Madera-Chowchilla, CA 70 1.70 3.03 $11.70 $24,330
Bend, OR 100 1.61 2.87 $11.82 $24,580




Top paying metropolitan areas for this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Myrtle Beach-North Myrtle Beach-Conway, SC 190 1.76 3.14 $33.35 $69,360
Bridgeport-Stamford-Norwalk, CT 170 0.41 0.74 $24.08 $50,080
New Haven, CT 80 0.31 0.56 $21.20 $44,100
Knoxville, TN 100 0.30 0.54 $19.55 $40,660
Springfield, MA-CT 30 0.11 0.20 $19.39 $40,330
Toledo, OH 30 0.11 0.20 $19.30 $40,140
New York-White Plains-Wayne, NY-NJ Metropolitan Division 1,850 0.36 0.64 $18.44 $38,350
Visalia-Porterville, CA (8) (8) (8) $18.26 $37,970
Newark-Union, NJ-PA Metropolitan Division 70 0.07 0.13 $18.19 $37,830
Miami-Miami Beach-Kendall, FL Metropolitan Division 1,060 1.06 1.89 $18.07 $37,580

Nonmetropolitan areas with the highest employment in this occupation:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Hawaii / Maui / Kauai nonmetropolitan area 140 0.93 1.66 $12.59 $26,190
Southwestern Virginia nonmetropolitan area 80 0.61 1.09 $20.34 $42,310
Southwest New York nonmetropolitan area 80 0.40 0.71 $11.20 $23,290
Coastal Oregon nonmetropolitan area 70 1.08 1.93 $11.25 $23,390
Southeast Iowa nonmetropolitan area 60 0.27 0.49 $10.03 $20,860

Nonmetropolitan areas with the highest concentration of jobs and location quotients in this occupation:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Coastal Oregon nonmetropolitan area 70 1.08 1.93 $11.25 $23,390
Hawaii / Maui / Kauai nonmetropolitan area 140 0.93 1.66 $12.59 $26,190
North Central Oregon nonmetropolitan area 40 0.68 1.22 $15.59 $32,430
Southwestern Virginia nonmetropolitan area 80 0.61 1.09 $20.34 $42,310
Sussex County, Delaware nonmetropolitan area 40 0.56 1.00 $11.67 $24,280

Top paying nonmetropolitan areas for this occupation:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Southwestern Virginia nonmetropolitan area 80 0.61 1.09 $20.34 $42,310
Southwest Maine nonmetropolitan area (8) (8) (8) $16.07 $33,430
North Central Oregon nonmetropolitan area 40 0.68 1.22 $15.59 $32,430
North Coast Region of California nonmetropolitan area (8) (8) (8) $12.91 $26,850
Hawaii / Maui / Kauai nonmetropolitan area 140 0.93 1.66 $12.59 $26,190


About May 2012 National, State, Metropolitan, and Nonmetropolitan Area Occupational Employment and Wage Estimates

These estimates are calculated with data collected from employers in all industry sectors, all metropolitan and nonmetropolitan areas, and all states and the District of Columbia. The top employment and wage figures are provided above. The complete list is available in the downloadable XLS files.

The percentile wage estimate is the value of a wage below which a certain percent of workers fall. The median wage is the 50th percentile wage estimate--50 percent of workers earn less than the median and 50 percent of workers earn more than the median. More about percentile wages.


(1) Estimates for detailed occupations do not sum to the totals because the totals include occupations not shown separately. Estimates do not include self-employed workers.

(2) Annual wages have been calculated by multiplying the hourly mean wage by a "year-round, full-time" hours figure of 2,080 hours; for those occupations where there is not an hourly mean wage published, the annual wage has been directly calculated from the reported survey data.

(3) The relative standard error (RSE) is a measure of the reliability of a survey statistic. The smaller the relative standard error, the more precise the estimate.

(8) Estimate not released.

(9) The location quotient is the ratio of the area concentration of occupational employment to the national average concentration. A location quotient greater than one indicates the occupation has a higher share of employment than average, and a location quotient less than one indicates the occupation is less prevalent in the area than average.


Other OES estimates and related information:

May 2012 National Occupational Employment and Wage Estimates

May 2012 State Occupational Employment and Wage Estimates

May 2012 Metropolitan and Nonmetropolitan Area Occupational Employment and Wage Estimates

May 2012 National Industry-Specific Occupational Employment and Wage Estimates

May 2012 Occupation Profiles

Technical Notes

Last Modified Date: March 29, 2013

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