Occupational Employment Statistics

Occupational Employment and Wages, May 2013

41-9011 Demonstrators and Product Promoters

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.


National estimates for this occupation
Industry profile for this occupation
Geographic profile for this occupation

National estimates for this occupation: Top

Employment estimate and mean wage estimates for this occupation:

Employment (1) Employment
RSE (3)
Mean hourly
wage
Mean annual
wage (2)
Wage RSE (3)
76,870 5.1 % $13.92 $28,950 1.3 %

Percentile wage estimates for this occupation:

Percentile 10% 25% 50%
(Median)
75% 90%
Hourly Wage $9.11 $10.17 $11.75 $15.79 $21.70
Annual Wage (2) $18,950 $21,150 $24,440 $32,850 $45,140


Industry profile for this occupation: Top

Industries with the highest published employment and wages for this occupation are provided. For a list of all industries with employment in this occupation, see the Create Customized Tables function.

Industries with the highest levels of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Advertising, Public Relations, and Related Services 24,990 5.63 $12.70 $26,410
Wholesale Electronic Markets and Agents and Brokers 11,780 1.36 $14.06 $29,240
Employment Services 6,860 0.21 $16.98 $35,320
Beverage Manufacturing 5,660 3.08 $13.52 $28,120
Grocery and Related Product Merchant Wholesalers 3,510 0.48 $14.72 $30,620

Industries with the highest concentration of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Advertising, Public Relations, and Related Services 24,990 5.63 $12.70 $26,410
Beverage Manufacturing 5,660 3.08 $13.52 $28,120
Wholesale Electronic Markets and Agents and Brokers 11,780 1.36 $14.06 $29,240
Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers 1,520 0.86 $16.41 $34,130
Other Support Services 1,540 0.53 $13.32 $27,710

Top paying industries for this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Computer Systems Design and Related Services 120 0.01 $26.07 $54,220
Spectator Sports 100 0.07 $25.98 $54,040
Paper and Paper Product Merchant Wholesalers 30 0.03 $23.98 $49,880
Software Publishers 40 0.01 $22.20 $46,180
Machinery, Equipment, and Supplies Merchant Wholesalers 60 0.01 $21.54 $44,790


Geographic profile for this occupation: Top

States and areas with the highest published employment, location quotients, and wages for this occupation are provided. For a list of all areas with employment in this occupation, see the Create Customized Tables function.





States with the highest employment level in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Texas 5,710 0.52 0.90 $14.03 $29,180
New York 4,820 0.56 0.96 $16.81 $34,970
Florida 3,820 0.51 0.88 $14.93 $31,050
Michigan 2,830 0.71 1.22 $10.73 $22,310
Ohio 2,720 0.53 0.92 $11.83 $24,610




States with the highest concentration of jobs and location quotients in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Oregon 1,610 0.98 1.70 $12.34 $25,670
Arizona 2,320 0.94 1.61 $13.30 $27,670
Hawaii 550 0.91 1.56 $11.79 $24,510
Montana 330 0.76 1.31 $12.91 $26,860
Connecticut 1,190 0.73 1.26 $17.08 $35,530




Top paying States for this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Maryland 1,120 0.44 0.76 $18.28 $38,010
Louisiana 240 0.13 0.22 $17.56 $36,530
Connecticut 1,190 0.73 1.26 $17.08 $35,530
New York 4,820 0.56 0.96 $16.81 $34,970
Georgia 1,350 0.35 0.60 $16.58 $34,490





Metropolitan areas with the highest employment level in this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York-White Plains-Wayne, NY-NJ Metropolitan Division 3,190 0.61 1.05 $17.39 $36,170
Phoenix-Mesa-Glendale, AZ 2,050 1.15 1.98 $13.42 $27,920
Dallas-Plano-Irving, TX Metropolitan Division 1,770 0.82 1.42 $13.39 $27,850
Warren-Troy-Farmington Hills, MI Metropolitan Division 1,470 1.33 2.29 $10.88 $22,630
San Diego-Carlsbad-San Marcos, CA 1,420 1.10 1.90 $15.47 $32,180
Miami-Miami Beach-Kendall, FL Metropolitan Division 1,300 1.27 2.20 $17.93 $37,290
Santa Ana-Anaheim-Irvine, CA Metropolitan Division 1,190 0.82 1.41 $14.72 $30,620
Washington-Arlington-Alexandria, DC-VA-MD-WV Metropolitan Division 1,030 0.43 0.75 $12.85 $26,730
Oakland-Fremont-Hayward, CA Metropolitan Division 980 0.98 1.69 $11.76 $24,460
Santa Rosa-Petaluma, CA 950 5.39 9.31 $14.69 $30,550




Metropolitan areas with the highest concentration of jobs and location quotients in this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Napa, CA 790 12.02 20.74 $14.98 $31,150
Santa Rosa-Petaluma, CA 950 5.39 9.31 $14.69 $30,550
San Luis Obispo-Paso Robles, CA 330 3.20 5.53 $15.05 $31,300
Grand Rapids-Wyoming, MI 950 2.38 4.11 $9.56 $19,890
Vallejo-Fairfield, CA 260 2.14 3.68 $12.25 $25,480
Wenatchee-East Wenatchee, WA 80 2.01 3.47 $13.08 $27,200
Fresno, CA 600 1.87 3.23 $12.35 $25,690
Bremerton-Silverdale, WA 150 1.87 3.23 $12.01 $24,980
Kennewick-Pasco-Richland, WA 180 1.83 3.16 $11.91 $24,770
Missoula, MT 100 1.82 3.14 $13.08 $27,210




Top paying metropolitan areas for this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Bridgeport-Stamford-Norwalk, CT 270 0.65 1.12 $22.20 $46,170
Scranton--Wilkes-Barre, PA 40 0.18 0.30 $21.64 $45,010
Knoxville, TN 40 0.13 0.23 $20.08 $41,770
Edison-New Brunswick, NJ Metropolitan Division 430 0.43 0.75 $19.94 $41,460
Bethesda-Rockville-Frederick, MD Metropolitan Division 290 0.51 0.89 $19.34 $40,230
Atlanta-Sandy Springs-Marietta, GA 760 0.33 0.57 $18.93 $39,380
New Haven, CT 80 0.30 0.52 $18.93 $39,370
Baltimore-Towson, MD 540 0.42 0.73 $18.90 $39,300
Philadelphia, PA Metropolitan Division 640 0.35 0.60 $18.62 $38,740
Winston-Salem, NC 120 0.59 1.01 $18.60 $38,690

Nonmetropolitan areas with the highest employment in this occupation:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Southwestern Virginia nonmetropolitan area 220 1.68 2.89 $21.34 $44,390
Southwestern Montana nonmetropolitan area 160 1.33 2.29 $13.21 $27,470
Southeast Minnesota nonmetropolitan area 140 0.80 1.38 $12.44 $25,870
Southern Oregon & Linn County nonmetropolitan area 130 1.38 2.38 $11.29 $23,480
Hawaii / Maui / Kauai nonmetropolitan area 120 0.73 1.26 $11.69 $24,310

Nonmetropolitan areas with the highest concentration of jobs and location quotients in this occupation:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Mother Lode Region of California nonmetropolitan area 80 1.99 3.42 $11.16 $23,210
Southwestern Virginia nonmetropolitan area 220 1.68 2.89 $21.34 $44,390
Coastal Oregon nonmetropolitan area 100 1.51 2.60 $14.18 $29,500
Southeast Alaska nonmetropolitan area 50 1.50 2.58 $10.62 $22,100
Southern Oregon & Linn County nonmetropolitan area 130 1.38 2.38 $11.29 $23,480

Top paying nonmetropolitan areas for this occupation:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Southwestern Virginia nonmetropolitan area 220 1.68 2.89 $21.34 $44,390
Central New York nonmetropolitan area 40 0.29 0.50 $18.39 $38,240
Balance of Lower Peninsula of Michigan nonmetropolitan area (8) (8) (8) $15.77 $32,800
Coastal Oregon nonmetropolitan area 100 1.51 2.60 $14.18 $29,500
West Central Wisconsin nonmetropolitan area (8) (8) (8) $13.94 $28,990


About May 2013 National, State, Metropolitan, and Nonmetropolitan Area Occupational Employment and Wage Estimates

These estimates are calculated with data collected from employers in all industry sectors, all metropolitan and nonmetropolitan areas, and all states and the District of Columbia. The top employment and wage figures are provided above. The complete list is available in the downloadable XLS files.

The percentile wage estimate is the value of a wage below which a certain percent of workers fall. The median wage is the 50th percentile wage estimate--50 percent of workers earn less than the median and 50 percent of workers earn more than the median. More about percentile wages.


(1) Estimates for detailed occupations do not sum to the totals because the totals include occupations not shown separately. Estimates do not include self-employed workers.

(2) Annual wages have been calculated by multiplying the hourly mean wage by a "year-round, full-time" hours figure of 2,080 hours; for those occupations where there is not an hourly mean wage published, the annual wage has been directly calculated from the reported survey data.

(3) The relative standard error (RSE) is a measure of the reliability of a survey statistic. The smaller the relative standard error, the more precise the estimate.

(8) Estimate not released.

(9) The location quotient is the ratio of the area concentration of occupational employment to the national average concentration. A location quotient greater than one indicates the occupation has a higher share of employment than average, and a location quotient less than one indicates the occupation is less prevalent in the area than average.


Other OES estimates and related information:

May 2013 National Occupational Employment and Wage Estimates

May 2013 State Occupational Employment and Wage Estimates

May 2013 Metropolitan and Nonmetropolitan Area Occupational Employment and Wage Estimates

May 2013 National Industry-Specific Occupational Employment and Wage Estimates

May 2013 Occupation Profiles

Technical Notes

Last Modified Date: April 1, 2014

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