U.S. Bureau of Labor Statistics
Standard Occupational Classification
The information on this page relates to the 2010 SOC, please see the SOC Homepage for information on the previous version of the SOC.
11-2021 Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Illustrative examples: Marketing Director,
Internet Marketing Manager
Broad Occupation: 11-2020 Marketing and Sales Managers
Minor Group: 11-2000 Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Major Group: 11-0000 Management Occupations
List of SOC Major Groups
SOC User Guide
Last Modified Date: March 11, 2010